I came back from Vermont on a plane with a notebook full of bad ideas and one good one. The good one was that if a month in an American summer camp had cracked my world open — and it had; I was nineteen, I had been on a plane for the first time, I had taught volleyball to children whose countries I could not find on my own map — then there was no reason a Mongolian kid from an apartment like mine should not have the same chance.
So I started a company to open that door. I pitched the idea to every sponsor who would take a meeting, and eventually one said yes. A signed contract. A designated partner on the US side. A pilot agreed at ten students for the first summer. I drew the flyer, I ran the interviews, I sat with the parents. Families enrolled. Paperwork moved. For the first time in my life the math was mine to carry and, somehow, it was working.
Then the world closed. You remember how quickly it happened. Borders shut on a Tuesday. Flights vanished on a Wednesday. By the weekend I was the one on the phone with the first mother, explaining that there would be no flight in June, and there would likely be no flight at all. The polite calls lasted about a week. After that came the calls that start with your first name and end with a word I will not put on this page. Parents who were frightened, and out of money, and who had trusted a nineteen-year-old with both. I absorbed the costs I could absorb. I returned the rest. I closed the company.
For a long time I thought of that year as my first failure. I don't any more. The decision to close something is not the opposite of building it. My mother had been making that decision, quietly, every few months for most of my life. I was only now learning the weight of it.
After the closure I went back to the kind of work that has other people's systems behind it. I was a server on weekends. I took photographs at weddings. I picked up shifts at the front desk of a hotel. I took a marketing internship at Tavan Bogd — my first real corporate job, where I learned what it looks like when a company actually has a plan for a bad month. And in the months that followed, that internship became a lead, which became an interview, which became the full marketing desk at a subsidiary of the Mongolian Fintech Group. That subsidiary is the next chapter. It is called Sendly.
My honours thesis was called Start-Up project for developing student's soft skill evaluation platform. A dry title for what I actually wanted: a piece of civic infrastructure — a way for Mongolian students to evaluate one another on the skills a volleyball coach and a single mother running a business had taught me mattered most. A startup studio liked it enough to offer a grant. I read the contract, then read it again, and I was not okay with the terms. They wanted the upside, they wanted the decision rights, and they wanted me on salary. I walked. They pushed me out of the pipeline. It was the second company I had closed in two years, and it was the first time I understood that a contract is a kind of translation too — the place where someone else's idea of your work becomes the only version of it that is legally true.
The thesis still mattered. At the defence, the faculty started — unprompted — discussing whether to adopt the framework university-wide. I graduated with Top Honours and the Dean's Scholarship.
The rest of university happened alongside the work, not in spite of it. I was waiting tables on weekends, taking photographs at weddings, picking up shifts at the front desk of a hotel, and running marketing at Tavan Bogd — and in the same years I founded the UFE Red Cross Club with sixty members and ran blood drives and disaster relief; I led a team at AIESEC placing foreign interns into Mongolian NGOs; I helped coordinate a UFE Christmas Market that brought in five million tögrögs in sponsorships. The years were loud and full and I was rarely in one room long enough to finish the thought I had started in the last one.